In the rapidly changing and evolving landscape of hearing healthcare, emphasis on continuing education and quality of clinical care is essential to be the best clinic and clinician you can be. Expertise from the clinician, learning of the latest hearing technology/fittings, as well as adequately breaking it down for your patients trickle down to everything from hearing aid sales to conversion to time per appointment. This talk will discuss the importance of continued education, commonly seen educational gaps within hearing clinics today, and strategies and techniques that can be implemented for yourself, your practice, and your patients for optimal patient and financial outcomes.